The company through this service wants to target employees which avoid going online for searching jobs. The service provides employers a way to target offline job seekers and thus could see more uses from tier-iii cities and rural employees jumping on to the service.
The service would majorly see blue-collared jobs searches in rural market and urban market whereas less experienced white collar employees could also frequent the service. As far as Online recruitment portals are concerned majority number of people access the service in India but the less experienced one to an extent avoid going for same as mostly jobs listed on these job portals are for highly experienced employees.
jobs on the runl
According to Krishna Durbha, Head VAS, Reliance Communications quoted, “This is is a scalable, replicable solution which will connect computer/voice-based employers to job-seekers with mobile phones. We see major usage of this service in Tier 3 and rural locations. This service will enable informal job seekers to find lucrative employment opportunities at a click of a single button. We are currently launching this job search service in 5 languages – Hindi, Telugu, Kannada, Tamil & English. We plan to go live with additional languages within the next one month.”
Babajob has been tying up with different telcos for job search market and has penetrated very well in already Crowded Online recruitment segment. The reliance service should also have added job posting feature so as to attract SME’s and unorganized market players to the VAS recruitment services. The challenges and complexity of recruitment process still requires much more simplification in India
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